Business Tourism in Colombia

Business Tourism in Colombia

Colombia is the ideal country for corporate tourism, or also called business tourism.

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Colombia is the ideal country for corporate tourism, or also called business tourism. It not only stands out for being the second most biodiverse country in the world, but for being the most welcoming. 

The different regions and the human warmth of its people will provide unique experiences for the guests of your corporate events, conventions or incentive trip winners. Attendees will be received with a pleasant climate and with all the warmth that identifies Colombian culture, making them feel at home through the gastronomic variety and vibrant musical rhythms. A great example of this is Cali, also known as the Capital of Salsa, as it is a magnificent place to offer a dance experience. On the other hand, the Coffee Cultural Landscape (made up of the Caldas, Risaralda and Quindío regions) was declared a World Heritage Site for its amazing landscapes, coffee farms and molecular coffee tastings. On the other hand, in the Archipelago of San Andrés and Providencia you can dive amid the biodiversity of the ‘Sea of Seven Colors’, which is part of the UNESCO Seaflower Biosphere Reserve. 

According to the latest ranking of the International Association of Congresses and Conventions ICCA, in 2019 the coffee country was ranked in the top 30 worldwide with respect to destinations that hold the most events annually. Regarding Latin America, three Colombian cities stood out in the top 10 destinations that organize the most meetings: 

  • Bogotá, the capital, has one of the most modern infrastructures with the greatest capacity for high-impact events. 
  • Cartagena, ‘la Heroica’ has excellent connectivity due to its privileged location in the country and the continent, along with a pleasant Caribbean climate. 
  • Medellín, the City of Eternal Spring, is characterized by the warmth of the paisas, recognized for being the best hosts in Colombia. 

It should be noted that the professionalism of this industry, the adequate gastronomic offer and audiovisual production are some of the most important aspects when carrying out an event of great impact that Colombia has. The warmth of the destinations and the people involved in the development of this activity are just an extra that ensures a good experience. 


Colombia Travel. (n.d.). El turismo de negocios se vive mejor en Colombia, gracias a la calidez de un país que siempre te hace sentir como en casa. [ Business tourism is better lived in Colombia, thanks to the warmth of a country that always makes you feel at home].

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